Because writers like to write a lot of us have blogs, but just because a writer knows how to write doesn’t mean they know how to blog. I’ve visited more than one blog maintained by a writer that did not capture my interest and probably didn’t rank high in search engine results.
Key 1: Keywords and phrases To have a successful blog it needs to be found among the millions of others out there being crawled by search engines like Yahoo and Google. So the first key to unlocking the success of your blog is keywords. These are words and phases you use especially in your title and first paragraph, as well as throughout the post, that let search engines know what your blog entry is about. To figure out which words and phrases are key, use a keyword look up tool, like the one Google offers for its AdWords. Yes, this goes against what we learned as writers – to try to vary our words and phrases, and not repeat any one of them too many times. But writing for online is not like writing for print.
