Book Marketing

Lisa Angle shows you how to promote a book. She shares ideas for using social media and online marketing tools. This is important information for writers who are building an author platform.

Author Promotion with Margaux Hession

Margaux Dunbar Hession of Innovative Creative Content talks about how authors can promote their books in Marla Miller‘s Marketing the Muse workshop at the Santa Barbara Writers Conference. Recorded by…

How to use a Webinar

Your Webinar Guru Corena Bahr gives an overview of what webinars are and how they can be used by businesses of any size. Recorded at the October 2012 NAWBO-SB meeting.

Use LinkedIn to Build Your Author Platform

If you’re a writer wanting to build your author platform, you need to be on LinkedIn. When asked which is my favorite social networking site I can’t choose. Facebook offers…

5 Keys to Unlocking the Power of Your Blog

5 Keys to Unlocking the Power of Your Blog

Because writers like to write a lot of us have blogs, but just because a writer knows how to write doesn’t mean they know how to blog. I’ve visited more…

SBWC New Media Panel (June 2011)

This panel about using new media (Facebook, Twitter, blogging, podcasting, websites, etc.) to expand the writing platform took place at the Santa Barbara Writers Conference, June 2011. Moderator: Marla Miller…

how to embed a youtube video

Make a video, build your author platform

I’ve been so busy lately producing videos that I haven’t had a chance to write a blog post, and blogging is something I have to do to build my author…

Introduction to Twitter with Marcia Meier

Marcia Meier, author of Navigating the Rough Waters of Today’s Publishing World, gives an introduction to Twitter, including demonstrations of how to set up an account and use TweetDeck. For…

Social Media Overview with Marcia Meier

Marcia Meier, author of Navigating the Rough Waters of Today’s Publishing World, give an overview of social media for writers in her workshop “Facebook and Blogging and tweeting, Oh My!”….

Building Your Author Platform with a Facebook Page

If you’re looking for a literary agent or want to get published, you should have a Facebook page for either yourself or your proposed book. This is an essential part…